Top 5 Reasons Why You Should Consider HubSpot Salesforce Integration
When discussing CRM, two names immediately pop up: Salesforce and Hubspot. They have transformed businesses and helped them reach new heights. With the HubSpot Salesforce integration, you can get the best of both worlds and catapult your business’s success. This blog will examine the top 5 reasons you should consider the HubSpot Salesforce integration consulting and how it can benefit your business.
5 Reasons to Consider HubSpot Salesforce Integration
1- Unified Customer Data Management
Today, customers are spread across various platforms. That also means you have to communicate across different platforms. These interactions provide you with crucial data, from email to website to phone to social media. All this data is essential for your business, and the Salesforce HubSpot integration allows you to unify all the data from every source into one place.
You must make quick and informed decisions for your business to grow. This won't be possible without having all your data in one place. Both platforms have powerful features that help with the centralization of data. For example, Salesforce comes with Customer 360, which can help your business create unified profiles for each customer, which then helps you stand out by giving a personalized experience to your customers.
With the HubSpot Salesforce integration, two platforms will exchange data. With this exchange, you will get to analyze data better, give your customers a better-personalized experience, and get valuable insights.
2- Bring Sales and Marketing Together
Your marketing and sales teams must be aligned for your business to increase revenue. Only when sales and marketing efforts are aligned can you achieve the goals you have set for your business; the HubSpot Salesforce integration will enable the sales pipeline from Salesforce to be in sync with HubSpot. This will give your marketing team a better insight into the sales funnel. When your marketing team has this essential understanding, they can better categorize leads. When the marketing team sends genuine, qualified leads, the sales team will have a greater chance of converting them.
Help Your Sales Team With HubSpot Data
What is the one thing that will give your sales team an edge when it comes to communicating with customers? It's information about the customer. With the HubSpot Salesforce integration, your sales team gets just that. They get instant information about whether the customer they are talking to has shown interest in their marketing campaign. After gauging their interest based on their engagement, they can understand what stage the lead is at. The sales team also gets to address specific pain points and prepare better to interact with the customers and then use insights from HubSpot and the efficient Salesforce tools to make the process of engaging and converting leads seamless.
Re-Engage Leads
Re-engaging leads could be a smart way to get more business. The HubSpot Salesforce integration gets you all the data you need to identify leads that have gone cold. You can use all the data from HubSpot to recognize which leads have not been responding anymore and create more personalized emails or messages to get them to engage with you again. This gives you the advantage of making sure no stone is left unturned.
Enhanced Customer Experience
When customers have a great experience with your business, they stay. The HubSpot Salesforce integration allows your business to give your customers just that with seamless data integration from both platforms. By having a centralized source of information, you get a complete view of your customers, which allows you to give them a better experience.
Common Challenges
Now that you know what the benefits of HubSpot Salesforce integration here are some common challenges that you should avoid:
Not understanding your sales process: Every business has unique sales processes before you move ahead with the integration.
Not using the full potential: Both platforms have many tools and functions. Learn and understand all of them. It will make your processes seamless and give you additional benefits.
Not monitoring data: With the two platforms coming together, there are high chances of duplicates. Ensure you perform data cleaning operations regularly.
Not getting the right customizations: Both platforms can give you the perfect customizations and integrations you need for your business. Know what you require and create the perfect ones.
Not testing: Testing helps you ensure everything works as it should. You will be able to recognize and resolve issues early in your deployment.
How Salesforce Consulting Services Can Help?
Any integration like Mailchimp Salesforce integration or HubSpot Salesforce integration can be challenging. Salesforce consulting services allow your business to have a seamless HubSpot Salesforce integration and deployment. They also have certified experts who guide you through the entire process and give you tips to avoid common pitfalls. Regular training and expert resolutions given by experienced experts help you get the best out of your integrations.
Conclusion
The HubSpot Salesforce integration gives your business a central data source and combines marketing and sales operations. This alignment allows you to leverage the platform to grow your business. With valuable data insights, you can make better personalized interactions with your customers and nurture and convert leads better. Salesforce consulting services can help you avoid common pitfalls and ensure that your integration process is seamless.